A couple of weeks ago, o2 launched our new website with a new tagline, “Make Happy Happen.” In a day and age when clients want “solutions” and “ROI,” why are we focusing on happiness?
The answer is simple.
At o2, our focus has always been our clients. Naturally, we provide solutions and ROI, but that’s just the beginning. We also go above and beyond to deliver the best client service and creative work possible. This makes our clients happy. We’ve always done it; we just never articulated it. We make happy happen.
Make Happy Happen goes beyond what we bring to our clients. It also gives us, as an agency, a higher purpose. It’s the mantra that guides our actions and informs our decisions. When we march into battle, Make Happy Happen is our rallying cry.
How exactly do we make happy happen?
That answer comes from the Dalai Lama who, to paraphrase, said, “I believe that the purpose of life is to be happy. And we become happy the more we care for the happiness of others.”
So that’s what we’re going to continue doing. We’re going to focus on the happiness of our clients and each other to make happy happen for everyone who works at and with o2.