Buying in to what you’re working on

In the fall of 2015, the first all-new 2016 Honda Civic rolled off the line at the Honda Manufacturing of Indiana plant in Greensburg, Indiana. A complete, from-the-ground-up remodel, it represented a huge leap forward in both design and aesthetic.

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As the Creative Director working on the campaign for this particular vehicle launch, I had the opportunity to see the rebirth of this newly reimagined flagship brand up close and personal, literally seeing it being put together before my very eyes. If you’ve ever been in a manufacturing plant, you’ll know the sense of awe and wonder that comes with seeing first-hand the sophisticated process that produces these modern feats of engineering genius. Heading home from the launch celebration, the seed had been sown: I had to have one.

So it was, that almost a year later, I found myself driving one off the lot at my local Honda dealership here in Birmingham, Alabama. It took me an age to decide the style and level of accessories – heck, it took me two weeks just to decide on the color ­– but here I was, the decision made, behind the wheel of a beautiful Honda Civic LX in dark gray. It was everything I remembered it to be.

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And that’s how it is sometimes. We work on a product so intimately, come to understand its value and beauty so minutely, that we become the ultimate brand advocates: We become owners.

Working as I do for a company that seeks to put smiles on the faces of its clients through the work we do and the way we go about creating it, it’s nice to have the feeling reciprocated. Making happy happen is what we do, but it sure is a great feeling when one of your clients can do the same for you.

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