A Great Brand in Action

maui_jims_adWhile we’d always love to blog about all of the great work we do for our amazing clients, today I’d like to brag on another agency’s client. Many of you have probably seen Maui Jim’s current ad campaign on TV or in print. The campaign shows the brilliant colors and detail that people can see every day when wearing Maui Jim sunglasses. Colors are shown literally bursting on the screen/page with the tagline “Like You’ve Never Seen.”

lisa_and_scottI own a pair of Maui Jim sunglasses that I actually bought in Maui in 2011 on my 10th anniversary trip with my husband, Scott. My husband was diagnosed with a brain tumor four months after we got back from that trip and passed away two years later. The Maui Jim glasses were my only souvenir from our trip and I have been reminded of that vacation every time I put them on. Three weeks ago, I accidentally sat on the glasses and bent the frame. Yes, I know they’re just glasses, but at that moment, I was heartbroken.

sunglassesBecause their ad campaign was fresh in my mind, I thought of looking to see if they had a repair service. I visited their beautiful and easy-to-use website, printed off a repair form, called the toll-free number and talked to a very nice and helpful lady (who answered the phone with a friendly “aloha,” even though she was in Peoria, IL). The rep walked me through everything that I needed to send, including a $10 processing fee, and said that the repair department would contact me for any additional charges. The next Friday, I got my Maui Jim glasses back in the mail. Not only had they been repaired, but also had new nose pieces and a new case. All for a whopping $10. I was excited, extremely grateful and overwhelmed at how easy the whole process had been.

Because of a superior product, brilliant and effective ad campaign and excellent customer experience, I have gone from having an emotional connection to a product to having an emotional connection to a brand. That’s a winning strategy for any brand looking to gain customer loyalty.

From the Desk of the Interns

Many internships are a joke. Maybe sub-par at best. You don’t get taken seriously, you never work on real projects, and no one wants to hang out with you outside of work. At least, that’s what we hear from our friends. But sometimes, when you’re in the right field, you find the right place. For us, the Right Place was o2ideas.

Here’s what we learned:

Emily, Art Director: After my 10 weeks at o2, I now have a better insight on the ins and outs of advertising. It is full of collaboration and improvisation. Along with some cool new Photoshop tricks (that I’ll definitely be showing off to my friends), I have learned how to design on a tight deadline. This skillset isn’t always taught in school. We might have an entire month to polish one project. I’ve learned to go with my instincts, be bold, and get the job done. Ipaddress . I couldn’t have asked for a better experience or co-workers to build me into a stronger art director.

Anna, Copywriter: I learned how to make progress through criticism – how to present my work, accept rejection, and completely start from scratch (to present later that week). I was accustomed to the evenly spaced project load in school. Here I learned time management because, in the real world, tasks come in consistently and almost always overlap. I learned that, although having sole creative control is lovely, it can be way more rewarding to work with a team, especially when it’s the right one. And the most important thing I learned during my life as an intern? Just keep writing.

Mitchell, Client Services: Oftentimes, the first thing people think of when they hear “ad agency” is what they see on an episode of Mad Men. That makes for great television, but that’s not how it works in the 21st century. After my experience as the lone intern in 2014, I had to learn to let other people do what they were hired to do, and for me to focus on my own responsibilities. After this internship, I found that a successful agency means everyone plays their part as well as they can. And, when everyone does that, then the finished work will ultimately benefit.

The past 10 weeks have presented challenges and successes that inspired us to work harder, faster and smarter. However, the most profound part of this internship was how we were embraced by the team members (sometimes literally). We felt valued, respected and competent – and, as interns, that’s a pretty cool feeling.

We’ve loved the time we’ve spent at o2ideas and the people who have guided us. The culture here is unique, nourishing and productive, and we wouldn’t have wanted to be anywhere else.

Thanks, o2!

Five Reasons to Join a Professional Organization

So, you’re a young professional or recent grad who wants to network more. You have big hopes, big dreams and an even bigger passion for your field, but you’re looking for the right way to get keyed in. Whether you’re on the hunt for your dream job or want to become more involved, professional organizations are a great way to expand your horizons as you grow within the industry.

Within the agency world, two organizations are highly frequented by my co-workers and me – The AAF Birmingham and AL PRSA. I’ve been involved with PRSA since college, and still use it as a way to grow within my field today. Whether I was seeking mentors that are now professional friends or meeting Bill Todd and learning about an opening at o2, professional organizations have played an integral role in my growth within the industry and proved their worth in these five ways:

1. Networking
You can never know too many people within your field. It still amazes me how I can call upon an old contact and pick up where we last left off. In PR alone, it’s important to attend these events and make connections within the city where you live and work, because you never know where one handshake could lead.

2. Advice
Truth be told, you aren’t the only newbie in the city, and professionals within the organizations have been in your shoes before. It’s important to make connections and grab coffee or lunch with someone who is seasoned in order to gain the ins and outs of the industry.

3. Leadership
So, you want a chance to share your ideas and bring something new to the table, or simply give back to the community. Organizations allow you to use your talents in a vast array of areas and grow not only in your job role, but in a community-focused role as well.

4. Potential Job Leads
As someone who found out about my last two positions through PRSA, I am a firm believer in using organizations to find out about openings that may not be posted to the public. If you’re in the job market, meetings and networking events give you the chance to meet a potential employer face to face and potentially gain access to the position of your dreams.

5. Industry Insight
In the field of PR and advertising, trends and information mediums are constantly changing, and it’s important not to get left behind. Going to events and listening to key speakers who are trained on these topics will help grow your knowledge of what’s to come, allowing you to take it back to the office and bring something new to the table.

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