5 Signs You Need Another Ad Agency

You have an ad agency. Things are going fine. Or maybe they aren’t. Your agency’s client service may be great, the creative so-so. Your creative may be awesome, but client service is more order-taking than proactive with help and ideas.

In today’s blisteringly fast pace of change in media, technology, and service delivery, no one agency can give you 100% of what you need 100% of the time. Increasingly, companies are partnering with a number of agencies based on the agencies’ main strengths.

Here are 5 signs you’re ready to expand your agency roster.

  1. No diversity of thought.

Today’s customers are getting more diverse and savvy every day. Your advertising must also become more diverse and savvy – especially if you’ve approached your marketing the same way for years. Plus, there’s more competition for your customers’ attention and loyalty than ever before. Even if you like your current agency, consider expanding your agency mix to bring diversity to your marketing – and more customers to your business.

  1. Your agency simply takes orders.

When was the last time your agency presented you with a fresh idea? Something that could bring in new customers or create an additional revenue stream? The best agencies don’t deliver only what you ask for. They give you what your business needs.

  1. The competition out-hustles you.

Right now, your competition is doing everything in its power to take away your customers. Your company and its agency partners need to use every creative idea you can to stay one step ahead of the competition.

  1. Your agency is a navel-gazer.

Your agency is more concerned about promoting itself than promoting you. You’ll know if it’s true.

  1. You’re always waiting on your agency.

For decades, agencies have touted the mantra “Good. Fast. Cheap. You can pick two.” With the speed of commerce today, your company doesn’t have the luxury to allow your agency to live by this axiom. You can have it all – you just need the right partners.

Five Lessons About Creativity, Taught by Funny People

Comedy writers and performers have, in many ways, the same job as copywriters and designers. They all need to discover their own style. All of them must figure out ways to ignite their creative spark. same sites . They all have to present their work to their audience, except copywriters and designers rarely do so in smoky clubs after midnight.

Here are five lessons about creativity that creatives can learn from funny people.

1. Procrastination is its own reward.
“You can’t just turn on creativity like a faucet. You have to be in the right mood. What mood is that? Last-minute panic.” –Bill Watterson

2. Confidence is key.
“I have always been a huge admirer of my own work. I’m one of the funniest and most entertaining writers I know.” –Mel Brooks

3. Keep working on the work.
“This is the extraordinary thing about creativity: If you just keep your mind resting against the subject in a friendly but persistent way, sooner or later you will get a reward from your unconscious.” –John Cleese

4. Don’t know what you don’t know.
“Despite a lack of natural ability, I did have the one element necessary to all early creativity: naïveté, that fabulous quality that keeps you from knowing just how unsuited you are for what you are about to do.” –Steve Martin

5. The creative feeling is a good one. Embrace it.
 “Your creativity is not a bad boyfriend. It is a really warm, older Hispanic lady who has a beautiful laugh and loves to hug. If you are even a little bit nice to her, she will make you feel great.” –Amy Poehler

From the Desk of the Interns

Many internships are a joke. Maybe sub-par at best. You don’t get taken seriously, you never work on real projects, and no one wants to hang out with you outside of work. At least, that’s what we hear from our friends. But sometimes, when you’re in the right field, you find the right place. For us, the Right Place was o2ideas.

Here’s what we learned:

Emily, Art Director: After my 10 weeks at o2, I now have a better insight on the ins and outs of advertising. It is full of collaboration and improvisation. Along with some cool new Photoshop tricks (that I’ll definitely be showing off to my friends), I have learned how to design on a tight deadline. This skillset isn’t always taught in school. We might have an entire month to polish one project. I’ve learned to go with my instincts, be bold, and get the job done. Ipaddress . I couldn’t have asked for a better experience or co-workers to build me into a stronger art director.

Anna, Copywriter: I learned how to make progress through criticism – how to present my work, accept rejection, and completely start from scratch (to present later that week). I was accustomed to the evenly spaced project load in school. Here I learned time management because, in the real world, tasks come in consistently and almost always overlap. I learned that, although having sole creative control is lovely, it can be way more rewarding to work with a team, especially when it’s the right one. And the most important thing I learned during my life as an intern? Just keep writing.

Mitchell, Client Services: Oftentimes, the first thing people think of when they hear “ad agency” is what they see on an episode of Mad Men. That makes for great television, but that’s not how it works in the 21st century. After my experience as the lone intern in 2014, I had to learn to let other people do what they were hired to do, and for me to focus on my own responsibilities. After this internship, I found that a successful agency means everyone plays their part as well as they can. And, when everyone does that, then the finished work will ultimately benefit.

The past 10 weeks have presented challenges and successes that inspired us to work harder, faster and smarter. However, the most profound part of this internship was how we were embraced by the team members (sometimes literally). We felt valued, respected and competent – and, as interns, that’s a pretty cool feeling.

We’ve loved the time we’ve spent at o2ideas and the people who have guided us. The culture here is unique, nourishing and productive, and we wouldn’t have wanted to be anywhere else.

Thanks, o2!

How to Design Like a Beast

There are good designers, there are bad designers, and then there are the select few whose work is so incredibly amazing you want to slam your head against your cubicle wall every time you “accidentally” see their work come out of the printer. Those who can whip out a spectacular poster in an hour with no client changes and whose fly-by-the-seat-of-their-pants ideas turn out to be the best ones. I am not one of those few.

However, great design doesn’t always come from those who are naturally gifted, and there are a few practical ways we can all learn how to design (write, illustrate, photograph, what have you) like a beast.

1. Humility
Though we call them design beasts, their attitude is just the opposite. The best designers are the most humble, able to take criticism seriously and respectfully. Not only are these people the best to work with but they are continually growing and learning how to be better.

2. Own your style. Master your style. Push beyond.
If you want to be a great designer, start with what you know you’re good at. If you’re good at logos, do that. If you’re a good photographer, do that. If you like to draw with your eyes closed, do that. Then keep practicing and honing your skill. As you do this, you will learn more about your style and yourself. When you feel like you are starting to get comfortable, push yourself out of your comfort zone to develop new skills.

3. Research!
Design is 90% thinking and 10% doing. Research is key to coming up with a great idea or discovering a new style. Try finding a different technique that you can learn, a fun marketing strategy or some new designers for inspiration. Research will help you keep up with current trends and keep you inspired.

4. Take risks.
Great advertising is always unique and stands out above the rest. Taking risks in your design is essential to being awesome. The client could absolutely hate your idea, but we all know the best learning comes from failure. And who knows? Maybe your idea will be the next big thing!

5. Love what you do.
When you’re having fun, it shines through. And people like to have fun. So let them have fun with you through your work.