You have an ad agency. Things are going fine. Or maybe they aren’t. Your agency’s client service may be great, the creative so-so. Your creative may be awesome, but client service is more order-taking than proactive with help and ideas.
In today’s blisteringly fast pace of change in media, technology, and service delivery, no one agency can give you 100% of what you need 100% of the time. Increasingly, companies are partnering with a number of agencies based on the agencies’ main strengths.
Here are 5 signs you’re ready to expand your agency roster.
- No diversity of thought.
Today’s customers are getting more diverse and savvy every day. Your advertising must also become more diverse and savvy – especially if you’ve approached your marketing the same way for years. Plus, there’s more competition for your customers’ attention and loyalty than ever before. Even if you like your current agency, consider expanding your agency mix to bring diversity to your marketing – and more customers to your business.
- Your agency simply takes orders.
When was the last time your agency presented you with a fresh idea? Something that could bring in new customers or create an additional revenue stream? The best agencies don’t deliver only what you ask for. They give you what your business needs.
- The competition out-hustles you.
Right now, your competition is doing everything in its power to take away your customers. Your company and its agency partners need to use every creative idea you can to stay one step ahead of the competition.
- Your agency is a navel-gazer.
Your agency is more concerned about promoting itself than promoting you. You’ll know if it’s true.
- You’re always waiting on your agency.
For decades, agencies have touted the mantra “Good. Fast. Cheap. You can pick two.” With the speed of commerce today, your company doesn’t have the luxury to allow your agency to live by this axiom. You can have it all – you just need the right partners.