One of my client’s annual fundraising events is just one day away. It’s a draining, stressful and overwhelming project, requiring branding, design, interactive, video, PR, event planning and social media. I’m also working with both the easiest and hardest clients – myself. Along with my 8- and 10-year-old daughters.
For Lucy & Ruby’s Brainy Day, I am client, mom-of-the-client(s), account executive, account director, producer and publicist, while also doing my job as director of client service for o2ideas. The stress may be high, but the reward is worth it.
As the third annual Lucy & Ruby’s Brainy Day approaches, I’ve been reflecting on three things every project needs to succeed.
I’m surrounded by great ideas on a daily basis. At o2ideas, it’s what we do and who we are. I’m not typically the idea person, though. I’m the make-it-happen and make-sure-everyone-is-happy person. But Lucy & Ruby’s Brainy Day is different. The idea initially came from my then 6-year-old daughter, Ruby. Her daddy had brain cancer and she wanted to do something to help, so she asked if she and her sister could have a lemonade-and-cookie stand to raise money for his hospital. Ruby didn’t think about where the cookies or lemonade would come from, where the stand would be, how we would advertise it or any other detail. She just had an idea and it was a really great one.
The core idea determines the success or failure of a brand, campaign or project.
After I pointed out some of the logistics involved in creating their lemonade-and-cookie stand, Lucy and Ruby recognized the importance of not just having a great idea, but also following through. They made posters, asked Publix to donate cookies and lemonade (another great idea) and asked me to post about it on Facebook so my friends would come. They took three relatively small steps and raised $3,000 that first year.
A great idea remains just an idea until action is taken to bring it to life.
Now that Lucy & Ruby’s Brainy Day has grown beyond a child’s lemonade stand, it takes a team of people who are a lot better at a lot of different things than I am to make it happen. o2’s culture has always been one of teamwork and selflessness, and I’ve been reminded of how special that is through Brainy Day. A team works together. They care about a project’s success as much as the client. And they challenge each other to make it better. You can count on them day in and day out. And that’s a great thing, especially when your event strives to make life better for people affected by brain tumors.
Teamwork makes it all possible.
So, here’s to great ideas, taking action to execute them and to the best team in the business. Oh, and of course, to great clients, if I do say so myself.
To learn more about Lucy & Ruby’s Brainy Day, visit lucyandruby.com.