The video world is, in short, about to get long.
For years, the challenge has been to make videos as short as possible. Think Vine, Snapchat, Instagram Stories, and so on.
But there’s a change underway that could help your company’s brand, as long-form video emerges as a new tool in marketers’ playbooks.
It’s reported that Facebook is about to launch a long-form video platform that will go head to head with both Netflix and YouTube. This follows several months of growing investment by other online publishers in episode-length video formats that tie back to brands.
Mind you, short-form video formats aren’t going away; they will continue to be pillars of online content.
But it’s clear that larger audiences are preferring creative stories in longer formats. Major players are now banking on it.
What are the takeaways for marketers?
Adding long-form to your video toolbox could be key to boosting your brand — and sales — in an ever-changing consumer landscape.