Sunfresh

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01

Challenge

Increase sales of Buffalo Rock’s private-label lemonade drink, SunFresh.

02

Insight

Lemonade can and should be enjoyed anytime of the year.

03

Solution

Everyone knows that lemonade tastes lemony. Rather than stating the obvious, we created a unique product feature: 100% Funshine. Packed with this secret ingredient, SunFresh became the beverage that delivers the “Taste of Summer” all year long.

04

Results

Once relegated to the bottom cooler shelf at gas station mini-marts, SunFresh can now be found in restaurants, grocery stores and convenience stores throughout Buffalo Rock’s footprint.

Grapico

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