In 2015, the upstart Cahaba Brewing Company had a loyal following that frequented its 8,000-square-foot brewery and taproom. However, retail locations didn’t sell the beer and only a handful of local restaurants offered it on tap. Our challenge was to help Cahaba become a household name in Alabama and beyond.
Knowing that this small craft brewery didn’t have marketing dollars for a media spend, we determined that the only way to gain market share would come from crafting a personality as distinct as the beer itself.
o2 started by designing cans that reflected the source of Cahaba’s name, Alabama’s Cahaba River, in a style that would stand out in crowded store coolers. From there, we used every grassroots medium possible to spread the word about Cahaba, including posters, point-of-purchase, building banners, T-shirts and sponsorships.
Today, Cahaba can be found in more than 570 retail locations throughout the Southeast and in more than 400 bars and restaurants. The success of our branding efforts also helped Cahaba move from its former 8,000-square-foot building to a new 51,000-square-foot space.