Founded in 1967 by Shelley Stewart, regarded as one of the country’s leading African-American pioneers of advertising and philanthropy, o2 provides inclusion branding, marketing, PR and digital solutions to global and national brands, including BBVA, Honda and the University of Alabama at Birmingham.
Shelley’s story of being a homeless child on the streets of a segregated South to being cared for by a white family for several early formative years to achieving success as a radio personality and a businessman, has shaped who we are and how we help bring together all people.
To deliver even more value to our clients, we’re an owner-member of the agency group Worldwide Partners, Inc. (WPI). With more than 60 agencies in 40 countries, WPI allows us to offer our clients global and local reach through strategic marketing partnerships that include the widest range of B2B, B2C, digital, traditional, employment branding, media, public relations and event planning.
o2 is a minority-owned business.
For the past two years, BBVA has received a perfect score of 100 on the 2019 Corporate Equality Index (CEI), the nation’s premier benchmarking survey and report on corporate policies and practices related to lesbian, gay, bisexual, transgender and queer (LGBTQ) workplace equality, administered by the Human Rights Campaign (HRC) Foundation. o2 is proud to support a company that takes a stand to support the rights of all and to help the bank spread the word about its inclusive culture.
The University of Alabama at Birmingham recruits academics and researchers from around the globe to carry out its mission. Because of this international makeup, education on inclusion is more important for the university than ever before. In particular, the UAB School of Medicine needed an enterprise-wide training on inclusion for the healthcare faculty, including management and practitioners. o2 designed and built the “Common Thread” curriculum to convey critical issues of inclusion and the effects of unconscious bias.
o2 develops and executes campaigns that communicate Honda’s reliance on inclusion as a business imperative and competitive advantage. In addition to our inclusion marketing, we have also handled public relations, advertising and internal communications since 1999 and were the first marketing firm hired when Honda built its plant in Lincoln, Alabama. We also established and ran the PR function for Honda Manufacturing of Indiana and now work for Honda companies across the U.S. and Canada.
To help Regions Bank honor Black History Month in a significant and tangible way, o2 created the Regions Riding Forward Scholarship. This initiative not only helped students earn $5,000 scholarships for college, it also educated today’s youth on the importance of black history as a part of American history.