01
Mobile Banking App
To promote its position at the forefront of the digital transformation, BBVA wanted to create a campaign featuring its award-winning mobile banking app. o2 responded with a campaign that made the “app” message impossible to miss.
02
Brand Ambassadors
Early in our tenure with BBVA, the bank partnered with several brand ambassadors. Rather than merely using the ambassadors as spokespeople, our work focused on getting to know the ambassadors on a more personal level. By showing their more vulnerable side, the work highlighted the principles held by both the ambassadors and BBVA.
03
CRR
Being a minority-owned business, o2 takes great pride in helping BBVA and the CRR team share the messages of diversity, inclusion and community support.
04
Commercial Banking and Global Wealth
As a global brand with a local presence, BBVA stands apart from its competition. To highlight this unique position, o2 created a testimonial campaign featuring both Commercial Banking and Global Wealth clients and BBVA bankers. We then created individual banner ads and unique landing pages for every single market and banker to bring the “local” message to life in a personal way.
05
Sponsorships
o2 works hand-in-hand with BBVA on sponsorships to help elevate the experience for event attendees. And, more importantly, elevate the awareness of BBVA for top-of-the-funnel prospects.
