To promote its position at the forefront of the digital transformation, BBVA wanted to create a campaign featuring its award-winning mobile banking app. o2 responded with a campaign that made the “app” message impossible to miss.
Early in our tenure with BBVA, the bank partnered with several brand ambassadors. Rather than merely using the ambassadors as spokespeople, our work focused on getting to know the ambassadors on a more personal level. By showing their more vulnerable side, the work highlighted the principles held by both the ambassadors and BBVA.
Being a minority-owned business, o2 takes great pride in helping BBVA and the CRR team share the messages of diversity, inclusion and community support.
As a global brand with a local presence, BBVA stands apart from its competition. To highlight this unique position, o2 created a testimonial campaign featuring both Commercial Banking and Global Wealth clients and BBVA bankers. We then created individual banner ads and unique landing pages for every single market and banker to bring the “local” message to life in a personal way.