As BBVA’s partner, we do all of the work you’d expect for a financial institution. CD and money market banner ads. Free checking radio spots. And small business social posts. We also do the completely unexpected – everything from designing floats to shooting a Kitten ATM video. No matter the project, our goal is always the same: to deliver creative that helps BBVA achieve its goals.
Early in our tenure with BBVA, the bank partnered with several brand ambassadors. Rather than merely using the ambassadors as spokespeople, our work focused on getting to know the ambassadors on a more personal level. By showing their more vulnerable side, the work highlighted the principles held by both the ambassadors and BBVA.
As a global brand with a local presence, BBVA stands apart from its competition. To highlight this unique position, o2 created a testimonial campaign featuring both Commercial Banking and Global Wealth clients and BBVA bankers. We then created individual banner ads and unique landing pages for every single market and banker to bring the “local” message to life in a personal way.