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The Next Level

Bar Crawling: Shifting Standards in Video Production

Seen any good videos lately? No, not Peaky Blinders, The Handmaid’s Tale or The Marvelous Mrs. Maisel – they’re good, but they’re TV shows. Rather, what have you seen on social media (YouTube, Facebook, Twitter, etc.) that’s caught your eye? There’s plenty to see, for sure. According to the website BiographOn.com: 300 hours of video […]

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Waking Up: Discovering Unconscious Bias

I am not a racist. Or a xenophobe, homophobe or any other kind of phobe.

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A Conversation with Bill Todd, President of o2ideas

By the time you read this, there’s no telling where Bill Todd might be. He could be in another state leading a team on a workforce development project, or he might be down the street getting coffee with a recent grad looking to build a network. He could be at home with his family, and […]

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Rookie Observations: Empathy at the Core of PR

When I was fresh out of college and on the job hunt, I had a few hurdles to jump before I could start a career. I wanted to go into communications, but I didn’t have any real-world experience outside of an internship writing stories for my college’s alumni newsletter.

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The Business of Social Media: Best Practices to Keep Brands Relevant

In the digital age, social media continues to grow by leaps and bounds. Today, it’s booming like never before, with more and more people joining social media sites and using them regularly and efficiently. To date, 3.2 billion people around the world use social media. Of these active users, 90.4% are Millennials, 77.5% are Gen […]

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Three Ways to Make Your Videos Pop in 2019

The other day I did something I’d never done before: I watched a pre-roll ad on YouTube in its entirety. I watched it voluntarily, without hovering the mouse in the bottom corner waiting for the “Skip Ad” option to appear. And I enjoyed all 96 seconds of it.

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Agency Highlights, Office Escapades and Reflections at the Halfway Point

After a long Independence Day weekend spent powering through the Alabama heat to celebrate with fireworks, cookouts and Season 3 of Stranger Things, it’s nice to be back in a climate-controlled office with an energized team. In the air conditioning. The events of the weekend – the controlled chaos of Vulcan’s spectacular pyrotechnics, time spent […]

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o2 Initiation: A Story Worth Sharing

As a recent addition to the o2 team and a young man still in the early years of his career, I’m reminded each day that I have a lot to learn. It’s a fast-paced industry, and it’s both daunting and thrilling to realize that there’s no telling what might happen in a day at the […]

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3 Marketing Lessons from the 2018 Monaco Grand Prix

You might not think a Formula One auto race in the world’s richest country some 5,000 miles from America would have any practical lessons for marketing your business. But some interesting parallels can be drawn between cars barreling once a year through a timeless principality, and the race you are running to market your business […]

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5 Powerful Productivity Tips

Ever feel overwhelmed at work? For me, it’s more of a surprise when I get through a workday without feeling totally stressed out. As an account executive, it’s my job to not only make sure my clients feel taken care of, but also to make sure my co-workers in the creative department feel like they […]

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