According to Pew, 73% of all adults use YouTube – making it the number one social media network and just one of the reasons why video needs to be the key ingredient to any marketing strategy today. However, video can be expensive. So how can brands justify the cost of shooting a video while taking advantage of this medium’s full potential?
Video is just the beginning of the assets that can be acquired at a shoot.
Before every video production, o2 considers how to sweat the assets. In other words, what other uses can be developed from one shoot. For example, with detailed pre-planning, we can capture footage to be used in a :30 broadcast spot, :15 social media assets and a 2:00 video for the website. We can also take behind-the-scenes shots to promote the brand on social and take stills from the shoot to develop even more assets.
When BBVA Compass brand ambassador Kevin Durant made a special appearance at an elementary school in Austin, Texas, o2 knew this was a prime opportunity to capture not just the event, but also to create an asset library for the entire year. From this one event, o2 created six videos, animated and static social posts and a nationally televised spot – all from one $60,000 shoot.